A Gift to Remember - It's never too late to get your APR
In 2005, Lou Ann Novak, APR, was preparing to be an “empty nester.” At 49, she had a lot going for her. Professionally, she was in a good, solid company with a great position – the public affairs director for Verizon in Wisconsin. But something was missing.
“Despite my great job, I felt that I hadn’t really pushed myself recently and I needed a challenge,” said Lou Ann. “I decided that studying for my accreditation would be a great fiftieth birthday present to myself, for myself.”
By June 2006, Lou Ann had successfully completed the accreditation process. Needless to say, the experience didn’t go without its challenges or its rewards.
“I hadn’t gone through the formal education process since the 1970s, so that was a major concern for me. Once I started reading the books, though, I found that I really enjoyed it. Plus, I picked up useful information along the way that I could immediately implement at my job, including solid work plans that I could share with my co-workers,” said Lou Ann.
In addition to sharing her newfound knowledge with her co-workers, she’s also been able to share her expertise with others. As part of the maintenance of accreditation program, Lou Ann coordinates and teaches a publicity workshop for non-profits.
“When you’re an APR, you realize your responsibility to the profession,” said Lou Ann. “During the process, I discovered how much I enjoy teaching and sharing public relations insights with non-profits that might not be able to afford full-time public relations staffing.”
So what would Lou Ann suggest to those thinking about getting their APR? First, she suggests checking with your company to see if they will assist with your accreditation fees. In Lou Ann’s case, Verizon is a strong supporter of ongoing education, so they were willing to provide financial support for the accreditation process.
Most importantly, Lou Ann urges you to find a mentor to serve as your coach. “People with APRs want to help you achieve your goal, so don’t go it alone! It will make the experience fun and even more rewarding in the end.” |
Is your executive a "Chatty Cathy" or "Say Nothing Sam?" Find out what to do "When a Reporter Calls" during the next PRSA meeting on Tues., Nov. 8, from 11:15 p.m. to 1 p.m. at 