November 2014  

Upcoming Events

Annual PRemier Awards Banquet

Celebrate the "PRemier" work of Northeast Wisconsin public relations and communications professionals. 

It's the premier event of the year, celebrating the best of public relations and communications in Northeast Wisconsin. Join us Tuesday, November 11 at The Marq in De Pere for the 2014 PRemier Awards as we honor PR practitioners that have taken the profession to new heights. Awards will be given in multiple categories featuring campaigns and tactics. 
7:30am: Registration 
7:45am: Breakfast 
8:00 am: Program 
This is your opportunity to celebrate the industry and rub elbows with top experts in the public relations and communications field. You won't want to miss this event. 

Tuesday, November 11

7:30 AM - 9:00 AM

The Marq

3177 French Road

De Pere, WI



$25.00 PRSA Member

$35.00 Nonmember/ Guest 

$20.00 Full-Time Student 

Cancellations after November 4 are non-refundable. Registration after November 4 and at the door will have an additional $10 charge (as space permits). 

Register Now

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For Your Information

PRSA Social Media Needs Your Help!

Are you looking to get more involved in PRSA Northest Wisconsin? Here's your opportunity!

The PRSA Northeast Wisconsin chapter needs your help with its social media pages. 

These pages include Facebook, Twitter and LinkedIn

Requirements would include attending regular meetings and creating/posting content for each page about once a month. 

Contact Sara Montonati if interested. We know you're qualified! 

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Test Your PR Ethics Knowledge

Think you know it all about PR ethics?

Take this test by the Detroit PRSA group. 

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PRSA’s Outstanding Educator Award Goes to UW Oshkosh’s Henderson

Congratulations to Julie Henderson, Ph.D. APR, for winning PRSA's national outstanding educator award! This award highlights a PRSA member who has achieved significant results in the advancement of public relations education through college or university teaching. 

Read more about Julie's achievements here. 

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Member Profile

Welcome New Member and 2015 Director-At-Large Ryan Weyers!




Where do you work? What is your role at the company?

I work for Sure-Dry Basement Systems, Inc. which is a basement waterproofing and foundation repair contractor based in Menasha. My role as the Marketing Manager is to envision, formulate and manage the implementation of marketing strategies. Because it’s a medium-sized business I am also responsible for all public relations duties.

Please share some of your education/employment background.

I graduated from the University of Wisconsin-Whitewater with a bachelors degree in arts & communication majoring in public relations. Prior to working at Sure-Dry I held various internships such as public relations intern at UW-Whitewater and promotions intern with Woodward Radio-95.9 Kiss FM.

Describe your typical day.

Because I am responsible for many different things within the company, I’ve never had a day be the same here. Some days I might be writing a press release, giving presentations to home inspectors and realtors or negotiating with the media for advertising. It just depends what season we are in.

What do you hope to get out of PRSA?

I hope to advance my knowledge of the public relations industry by achieving my APR while also networking with those professionals that have more experience in the industry than I do and learning from them.

Any hobbies?

When not at work I enjoy being with my ten-month-old son and watching him discover the world. Sports, fitness, listening to music and relaxing at the cottage are things I also enjoy.

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Member Anniversaries

November Anniversary Shout Outs


We asked your fellow PRSA Northeast Wisconsin members with November anniversaries to give us their thoughts on the following—

What has been your biggest accomplishment?

Through the years, I’ve had the fortunate opportunity to work on a lot incredibly fun and exciting projects. Early in my career, I assisted with the PR effort that led to the construction of the KI Convention Center and the Resch Center Arena. I’ve also had the great pleasure to assist with the PR efforts for the reconstruction of Lambeau Field, the grand opening of the new Cabela’s store in Green Bay and the promotion of EAA AirVenture Oshkosh for the past three years. My biggest career accomplishment was to lead the public involvement activities for TransCanada’s proposed natural gas pipeline, Bison. Now complete, the pipeline traverses 300 miles through portions of Wyoming, Montana and North Dakota. My work on the project took nearly five years, had me traveling to some incredible areas of North America and, now that it’s complete, Bison carries much needed natural gas to key parts of the United States. I take great pride in this project for a variety of reasons. For one, it was successfully built on time and with significant support from all involved. Secondly, it required the use of every skill in a PR professional’s toolbox including several significant crisis management situations. Third, I got to work and become friends with a lot of wonderful people. Lastly, the project provided a much needed service to residents in the United States. —Cole Buergi, Leonard & Finco Public Relations, member 14 years

Having my first child was life changing.  Having my second child was nothing short of busy.  I would have never thought having a second child would make my life busy and rushed. I’ve always been proud of how I could successfully multitask. Multitasking is now an understatement.  Although I haven’t been able to make a lot of room for PRSA into the last year, my biggest accomplishment is living life and juggling home and work life. I am proud to be part of bringing Aurora’s marketing and communication team to be ‘best in class’ and proud to be a wife and mother of two. —Krissy Lillie, Aurora Health Care, member 12 years

It would have to be co-founding a PR firm and having that firm succeed for more than 20 years! But, in reality, my answer to that question goes much deeper than just starting a firm; it’s all of the areas involved in owning and growing a firm: providing jobs and working with great people, helping clients achieve their goals, working with interns to help them explore the PR field, continuously learning about our field, keeping on top of technology and trends and being involved in the community. It’s not always easy, but it is always interesting and rewarding work! —Susan Finco, Leonard & Finco Public Relations, member 14 years 

My biggest accomplishments this year include getting married and purchasing our first home. I can't wait to see what next year has in store! —Kristin Rozek, Green Bay Area Public School District, member 4 years  

Other November anniversaries include:

3 Years:

Mary Borsecnik, JJ Keller & Associates

11 Years:

Nadia Farr, EAA

14 Years:

Scott Stein, Leonard & Finco Public Relations

29 Years: 

Richard Redman

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