May 2014  

Don't Miss Out!

Considering Midwest District Conference? Register now for lowest rates


PRSA National President Joe Cohen, noted speaker Jim Lukaszewski and more than 25 sessions by PR professionals across the U.S. are part of the package when you register for the 2014 PRSA Midwest District Conference, to be held June 18-20 in Springfield, Missouri.

To receive the lowest rates for the conference and hotel, register now; May 16 is the cut-off for Early bird registration: $200 for PRSA members and $225 for non-members. Registration for the Quick Start pre-conference workshop is just $50.

Special rates are also available for students. View all the registration details.

Don’t miss this great opportunity, now just one month away. We can’t wait to see you in Springfield, Missouri!

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Upcoming Events

Investigative Journalism

One of a PR person’s biggest nightmares is the dreaded knock on the door from “60 Minutes.” In fact, the term “investigative journalism” alone can send shivers down our spines. Even in this era of shrinking newsrooms, reporters can still find pockets of opportunity to spend days, weeks and months digging into meaty pieces.

Surprised? You shouldn’t be: Research has confirmed that consumers are still willing to invest a significant amount of time reading this type of content, which means we as public relations professionals need to understand how—and be ready—to work with reporters telling these stories. And an organization powering this anything-but-lost art is just a few hours down the road in Madison: The Wisconsin Center for Investigative Journalism, which is working to increase the quantity and quality of investigative reporting in our state and train current and future journalists in this important art.

Join us on Tuesday, May 20, when two special guests from the prestigious Center (Executive Director Andy Hall and Public Engagement Editor/Reporter Lauren Fuhrmann) spend some time with our PRSA chapter. In addition to bringing us up to speed on what they do and some of the hot stories they have helped to tell in media outlets throughout our region, they will give us useful tips for working with investigative journalists of both today and tomorrow.

May 20, 2014

11:30 AM - 1 PM

The Marq

3177 French Road

De Pere, WI 54115



$25.00 PRSA Member

$30.00 after 5 PM May 16

$35.00 Nonmember/ Guest

$40.00 after 5 PM May 16

$15.00 Student

$20.00 after 5 PM May 16

Register Now

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Member Profile

Meet Olivia Jeske

Where do you work? What is your role at the company?

I recently began working at Plexus Corp., an electronics engineering and manufacturing company headquartered in Neenah, Wis. My role at Plexus is the Brand Communications Specialist, a newly formed position that will primarily focus on customer-facing and internal communications. I will also assist with other corporate communication functions as they arise and as the role develops.  

Please share some of your education/employment background.

I received a bachelor’s degree in Mass Communication – Public Relations from the University of Wisconsin-Eau Claire in December of 2013. During my time at UW-Eau Claire, I worked at the university’s News Bureau as a student writer. I created copy for news releases, magazine articles and an online event calendar. In the summer of 2013, I interned at Integrys Energy Group in Green Bay, Wis. in the Corporate Communications department. There, I gained valuable experience in several aspects of communications and public relations. 

Describe your typical day.

As I have been at Plexus for just over a month, my daily schedule is still being formed. However, I think the joy of being in the public relations field is that I never may have a “typical” day in my job. In the future, I envision that my days will be filled with crafting both internal and external messages, responding to information requests from customers and catering to the needs of whichever projects may arise. 

What do you hope to get out of PRSA?

I was involved in the UW-Eau Claire chapter of PRSSA for two years, and I greatly appreciated my experiences and the relationships I formed along the way. In PRSA, I hope to continue this trend by participating in events that will help improve my professional skills in addition to creating connections with those in my field of work. 

Any hobbies?

Music has always been a big part of my life, and I love to sing (whether in the car or with a choir). In my free time, I also enjoy spending quality time with friends, sitting down with a good book and trying new things. 

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Member Anniversaries

May Anniversary Shout Outs


We asked your fellow PRSA Northeast Wisconsin members with May anniversaries to give us their thoughts on the following—

"What is something you carry with you everywhere you go?"

Curiosity! I enjoy learning about people and exploring new locations. I once took a train from New York City to Wilmington, Del., and then walked to a museum to see a Russian imperial family exhibit. I know three facts about Reykjavik, Iceland.  One of my favorite books is about chaos theory – and I am not a scientist by any stretch of the imagination. I’m forever asking “why” because I’m curious about how something came to be. —Renae Bauer, Sisters of St. Francis of the Holy Cross, member 11 years

My zest for life is the main thing I try to carry with me everywhere I go because I don’t want to look back someday and say, “I wish I had done that.” I also always carry a red pen because you never know when you’re going to need to edit something. I’m guessing a few of my fellow PRSA members may have the same addiction.  Finally, I never go anywhere without my cell phone. While it is important for me to unplug and unwind during my downtime, it is still nice to know that it’s close at hand if I want to connect with someone….or get directions, google something, take a photo or shoot a video.—Laurie Pagel, American Cancer Society, member eight years

One thing I have with me wherever I go is my grandma's ring. I received it after she passed away, and every time I slip it on my finger, I'm reminded of her strength, love and passion for life. My grandma was an inspirational woman. She always found the bright side and had the ability to make anyone laugh, even in the toughest of times. Her passion for life is something I really admired about her, and I’m reminded of that passion every time I look down at my finger and see her ring. She taught me from a young age to follow my dreams and not let anything hold me back. That is exactly what I plan to do!Michelle Yandre, Red Shoes PR, member one year

I physically try to carry as little as possible whenever I go anywhere. I have a continuous need to de-clutter and make my life as simple as possible. I also feel free when I am not weighed down by a heavy purse. However; I do carry my phone with me at all times. I constantly need to write notes, check my calendar or save myself when I’m lost. Mentally, I always carry the desire to improve. Whether it is through my career or personally, I want to make sure that I am taking advantage of everything that life offers me. —Jenny Haas, NorthCoast Productions, member two years


Other May anniversaries include:

1 year:

Kari Navis, Jewelers Mutual Insurance

2 years:

Megan Conrardy, AE Jewelers

8 years:

Sherri Valitchka, Greater Green Bay YMCA

34 years:

Jim Streed, Integrys Energy Group, Inc.

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