December 2014  

Letter from the President

Wrapping Up the Year



It’s that time of year when the headlines start to read like this: “The Best PR Stories of 2014,” “The Top Tweets of the Year,” and “The 10 Most Fascinating People of 2014.”

Among all the parties and hustle and bustle of the holidays, December is a month to reflect and celebrate our favorite memories and accomplishments from the past year. During 2014 our chapter has had many great achievements. So, in the spirit of the season, I give you “The PRSA NEW Chapter Top Moments of 2014.”

  1. Membership. Last year we added 10 new members bringing our total membership to 84 PR professionals from Green Bay, the Fox Cities and throughout Northeast Wisconsin.
  2. Programming. We offered eight professional development meetings on a variety of topics from crisis management to taking your career to the next level.  Our most popular program was in May on investigative journalism.
  3. Accolades. We hosted our 5th Annual NEW PRemier awards honoring the top PR talent in the area. We were also proud to celebrate members Angela Brumm for earning her APR designation and Dr. Julie Henderson, Ph.D., APR for winning the PRSA National Outstanding Educator Award.

But that’s not all – there were many more moments like these for our chapter to celebrate and before the year is over we have one more event to share. I hope you join me at our Annual Holiday Social on December 9 at a’Bravo Bistro in Green Bay. Let’s gather, connect and share all of the great moments from 2014 and toast to the New Year!

Thank you for being a member of PRSA Northeast Wisconsin.  It has been a great year!



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Upcoming Events

Annual Holiday Social

A special delight every year, join us as we gather for lunch at a'Bravo Bistro and Wine Bar to celebrate another successful year of advancing the PR profession in Northeast Wisconsin. Known for its intimate and unique ambiance and attention to detail, this upscale deli never fails to warmly welcome us with their award-winning artisan specialties.

Ten dollars is the mere cost to join us for an array of sandwiches, salads and desserts prepared especially for PRSA. a'Bravo is easy to access near the intersection of I-43 and 172, and well worth the drive from anywhere.

Tuesday, December 9

12:00 PM - 1:30 PM

a'Bravo Bistro

2069 Central Court

Green Bay, WI 



$10.00 PRSA Member

Register Now

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Annual PRemier Awards Celebrates Excellence in Public Relations  

In November, we gathered to celebrate area communicators with our prestigious 2014 PRemier Awards, recognizing the top PR work in the area this year. Judged by an out-of-state chapter of PRSA, each entry was evaluated against an established standard. All winners received an Award of Merit or an Award of Excellence. 

The 2014 PRemier Award winners include:

  •        Award of Excellence in Media Relations – Laminations UCrate B2B Product Reintroduction, submitted by Tom Schoffelman and Tom Lyons of BrandDirections
  •        Award of Merit in Issue Communications – Howard-Suamico School District Referendum and Open Enrollment Positioning, submitted by Bridget O’Connor and Rachel Sonnentag of O’Connor Connective
  •        Award of Excellence in Issue Communications – INCLUDE Initiative, submitted by Michelle Yandre of Red Shoes PR, Inc.
  •        Award of Excellence in Internal Communications – Integrys Incentive Program Education, submitted by Cassandra Wenzel of Integrys Energy Group, Inc.
  •        Award of Merit in Special Events – SCA Barton Celebrates 10 Years of Growth in Shoals, submitted by Tom Schoffelman, Debbie Skowronski and Tom Lyons of BrandDirections
  •        Award of Merit in Branding/Reputation Management – Building Awareness of SCA Corporate Brand in Targeted U.S. Regions, submitted by Tom Schoffelman, Debbie Skowronski and Tom Lyons of BrandDirections
  •        Award of Excellence in Branding/Reputation Management – Fulfillnet Becomes Elevate97: A Strategic Company Rebrand, submitted by Bridget O’Connor and Rachel Sonnentag of O’Connor Connective


Congrats to all of the winners! 

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Featured Member

Congratulations to our 2014 Communicator of the Year, Rachel Lom


In its second year, the 2014 Communicator of the Year 2014 honors an individual from the area who has demonstrated communications excellence in the past year. This recognition goes to an individual nominated by his or her peers whose contributions have occurred in part, or in whole, because of particularly effective communications, marketing, media relations or public relations. This year, we were proud to give this recognition to Rachel Lom, owner of Write Image LLC. 

Rachel has worked in corporate communications for 21 years. More than 8 years ago, she opened Write Image LLC and became a freelance corporate writer. Her clients range from individual entrepreneurs to global companies with 7,000+ employees. In this role, she excels in taking on her client’s voice, style, and desired outcome. Each company has its own personality and purpose and her job is twofold: (1) to communicate messages effectively to inform or persuade (2) while using words that conform to their brand. 


Other finalists for the 2014 Communicator of the Year Award included:

  •       Sam Lucero, News & Information Manager, The Compass, Diocese of Green Bay
  •       Bill Jartz, Evening Anchor, WBAY TV, Green Bay
  •       Lisa Cruz, President and Owner, Red Shoes PR
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Member Anniversaries

December Anniversary Shout Outs


We asked your fellow PRSA Northeast Wisconsin members with December anniversaries to give us their thoughts on the following—

With the holidays coming up, it's always good to think about others. What are you doing to make this world a better place? 

I've been practicing small acts of kindness - letting people ahead in line at the grocery store when they only have a couple items, taking a grocery cart back to the corral for an elderly shopper, letting a car merge in when traffic is backed up, paying for the coffee order of someone behind me at the drive through, picking up trash on my walk to work along the Fox River Trail. These little things are easy to do in the course of the day, and hopefully spur the recipients to pay it forward.—Amanda Brooker, Imaginasium, member 12 years

I’d ask everyone to give one compliment to someone each day during the month of December – and consider complimenting someone you normally don’t converse with. Extend this effort in January, too! —Stephanie Dlugopolski, Johnsonville Sausage, member 17 years

Other December anniversaries include:

3 Years:

Jackie Shea

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Event Recap

 2014 Recap

Check out some of the cool things we were up to this past year. 


Thank you everyone for another great year!

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