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Chapter News Blog


Welcome to the PRSA Northeast Wisconsin chapter

As an extension of the Public Relations Society of America, our vision is to develop PRSA Northeast Wisconsin as the organization to unify, strengthen and advance the profession of public relations within the eight-county area surrounding Lake Winnebago and the bay of Green Bay. We hope you use our chapter events and programs as a key resource in your professional development.

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New Member Spotlight

Andrea Alstad

Andrea Alstad

Where do you work? What is your role at the company?

My organization, the American Society for Laser Medicine and Surgery (ASLMS), is an association of more than 3,600 physicians, other clinicians, scientists and industry professionals. As Marketing and Communications Coordinator, my role is to oversee all communications related to the organization, including web, social media, and other member communications. I am responsible for the development and management of marketing programs related to membership recruitment and retention, as well as promotion of our annual conference and other society products and services. I am also working on our website and mobile app redesign projects. 

Please share some of your education/ employment background.

I have a B.A. in Mass Communication from UW-Milwaukee and have worked in corporate marketing my entire career, primarily in the product marketing area. I recently went back to school to “upgrade” my communication skills and obtained a degree in Professional Communications from Fox Valley Technical College last year. My current position is my first in the non-profit sector.  

Describe your typical day.

On a typical day, I am working with other members of the staff to develop and implement programs and communications related to our membership, annual conference and other educational events. I would say each day involves a lot of writing, and a fair amount of design, for our website, newsletters, and social media. 

What do you hope to get out of PRSA?

Although I have done PR in the past, I am new to the PR process in the digital world. I hope to learn anything and everything I can about best practices, particularly in the non-profit area. 

Any hobbies?
I am an avid gardener and reader. I am interested in anything related to food – growing it, cooking it and eating it. I also love to travel and hope to have visited all 50 states at some point; I have 11 to go.