Amy Biersteker from Schenck talks about taking a career to the next level.

Chapter News Blog

 

Welcome to the PRSA Northeast Wisconsin chapter

As an extension of the Public Relations Society of America, our vision is to develop PRSA Northeast Wisconsin as the organization to unify, strengthen and advance the profession of public relations within the eight-county area surrounding Lake Winnebago and the bay of Green Bay. We hope you use our chapter events and programs as a key resource in your professional development.

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New Member Spotlight

Sarah Ives

Sarah Ives

Where do you work? What is the role in your company?

I work at Neuroscience Group where I am in charge of marketing and customer relations. Neuroscience Group is a multi-specialty clinic in Neenah which provides excellence in brain, spine and pain care and my role here is two-fold. From the marketing perspective I create and implement marketing strategy that focuses on patient education and content creation. The customer relations portion of my position allows me to train staff in the customer service standards set by our clinic. 

Please share some of your education/employment background.

My background is in education and I have a degree in K-8 elementary education. I am amazed at how my skills in the classroom have been able to translate to my current position.  

Describe your typical day.

My days vary and that’s one of the reasons I love my job! I spend a lot of time behind my computer editing video, creating graphics for social media, and communicating with staff, sales reps and physicians. Other times I'm busy planning events, such as Strike Out Stroke at Neuroscience Group Field, that educate the public on conditions we treat . I like to think outside the box to have people experience our brand through many channels.

What do you hope to get out of PRSA?

I am looking forward to connecting with other PR professionals and learning from them and with them. I hope to hone my communication skills and learn how to work with the media to help shape the Neuroscience Group brand message. 

Any hobbies?

I love spending time with my family which includes my husband and 3 sons. I am an avid antique hunter and am always in search of another treasure.